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Old 11-07-2017, 09:56 PM   #21
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Probably another marketing ploy. In a market that is increasingly saturated they need to define themselves.

You could say wouldnt this be only useful for homebrewers and not the general public. But this kind of thing would be a perfect coffee table book. You only have to look at the amount of cookbooks that are bought and never used. This is the kind of book would be bought as a present, flicked through by the reciepent and then never opened again. Give it a few months and you'll be able to pick them up at charity shops for a few quid
I certainly hope so
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Old 15-07-2017, 09:26 PM   #22
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Or it'll be like that book where Madonna got her tits out and it's now worth a load of money. ...
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Old 15-07-2017, 09:32 PM   #23
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Or it'll be like that book where Madonna got her tits out and it's now worth a load of money. ...
I'm reliably informed there are no exposed bits of madonna in DIY Dog so may not be worth much in the coming years
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Old 15-07-2017, 09:35 PM   #24
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...might be useful with the King mentioned. ...
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Old 19-07-2017, 08:49 PM   #25
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Could be getting a recall if it has the recipe for Elvis Juice, they've just lost a court case filed by Mr Presley's estate.
They'd better hope Mr Costello doesn't hear about that.
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Old 19-07-2017, 08:56 PM   #26
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They'd better hope Mr Costello doesn't hear about that.
It would be funny if BD got a cease and desist notice from the Presley estate (oh, the irony )
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Old 19-07-2017, 09:09 PM   #27
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It's funny, I see this as probably the only thing Brewdog has stayed true to throughout their journey, an interest and respect for homebrewing. I know a couple of people who's first brews were Brewdog Punk kits.
The only thing that the founders of Brewdog are true to is making money. The fact that it has come via brewing beer is secondary.
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Old 19-07-2017, 09:16 PM   #28
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The only thing that the founders of Brewdog are true to is making money. The fact that it has come via brewing beer is secondary.

Bit unfair, as the content of this book has been available for free for quite a while, and probably still is.
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Old 19-07-2017, 09:22 PM   #29
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Photocopy it; that's punk!
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Old 19-07-2017, 09:24 PM   #30
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Bit unfair, as the content of this book has been available for free for quite a while, and probably still is.
I was prepared to give BD the benefit of the doubt but the recent 'revalation' that BD have trademaked the word punk in relation to beer tells me that their first and foremost interest is money and the realease of DIY dog was purely a marketing strategy
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