£2.00 for 330ml what the Funk!

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You maybe missing out on a great beer. Seeing a pint of carling/fosters/worthies is £3.40 near me, I see it is worth the gamble/extra pound

Maybe, but at that price it would be a one off, and considering negative experiences of some of their others recently, a risk. Can pick up thornbridge Florida weisse for 1.85 in Tesco and know it's gonna rock it.
 
Elvis juice has changed massively over the last couple of years. I agree very artificial and chemical twang. It's not nice, was once one of my favs.

I had this on draft in Aberdeen when early on into its release, it was a fabulous beer.

It’s not the same beer in a can I’m sure of that.
 
Maybe, but at that price it would be a one off, and considering negative experiences of some of their others recently, a risk. Can pick up thornbridge Florida weisse for 1.85 in Tesco and know it's gonna rock it.
I haven't seen any of their Overworks beers anywhere yet but I have seen other breweries say they are decent so willing to give them a try.
 
Maybe that is the issue. Although I have many beers in can form that are as good as draft. They gave the movement of mainstream craft a right good shove, but it seems a lot of breweries are doing it better, and cheaper for the customers.
 
It's good that punk is available in most bad bars now so when my mates are enjoying (ahem) a fosters or carling I don't have to choose water.
This. They’ve very much positioned themselves as the widely available go-to “craft” beer for people like me that have nights out at the pub with generic lager drinkers. It’s not particularly exciting but it’s much better than most of the “standard” pub beers!
 
There’s been so many posts recently seemingly complaining that good beer costs money. Nobody disputes that a ribeye steak from the butcher should cost more than a tin of spam so why not the same with beer?
 
Craft beer for the people (who can afford it)

Why should a rib eye cost more by the way? It's from the same cow
 
Craft beer for the people (who can afford it)

Why should a rib eye cost more by the way? It's from the same cow
Simple

The high-end steaks we're talking about are the ribeye, strip loin, tenderloin, T-bone and Porterhouse steaks. These cuts come from high up on the animal, from muscles that don't get much exercise, which is why they're so tender. But those cuts make up just 8% of the beef carcass. That means a butcher has to charge enough for that 8 percent to make up for the other 92%, which is significantly less profitable.
 
Hoping my facetious-ness is coming across. Although I realise it rarely does in text form.

Back to original point and my comments, I think there is a point where cost of ingredients to brewers, rarity and import costs mean that these have to be past in to the customer, overworks, cantillon, gueze boon as some examples, but I find a lot of very bog standard and underwhelming 'stock ' ales are overpriced due to brewery name and fancy packaging. Yeastie boys are my prime example of this
 
Craft beer for the people (who can afford it)

Why should a rib eye cost more by the way? It's from the same cow
It may be from the same animal, however quality meat can only come from a quality animal that has well reared, slaughtered in a manner that causes a little stress to the animal as possible (yes, there is a tonne of research to prove this is correct) along the aging process, storage time. As prime cuts only make up about 9% of the meat from a carcass, the higher price is used to offset the lower prices charged for the tougher cuts such as brisket.
My point of the overly priced IPAs (i'm only talking comparable brew styles here) is that surly they use the same materials, similar time to brew and similar processes used by other brewers. So why the hiked up prices..maybe they spend too much on poncy looking labeling
 
It would be useful to understand what you think is an appropriately priced IPA and what isn’t. You seem to be suggesting in the OP that BrewDog at £2 a bottle is overpriced, many would suggest it is a cheap ‘craft’ beer
 
Interesting, I think to answer that I'd need to be clear on the definition of 'craft' beer.

That’s a million dollar question for sure! But if you don’t want to pay £2 for a BrewDog would you be willing to pay £6 for a Verdant or Cloudwater?
 

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