£2.00 for 330ml what the Funk!

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Fosters is probably about 80p depending on the amount you buy.

By the way, the Aldi own brand Pilsner at £2.99 for 4 cans is pretty damn nice, much better than Fosters etc.
 
On the subject of Pilsners, (off topic) there's a couple of recipes in GH book that I'd like to try. Anyone tried the German pilsner in the book?
 
Just wondering to try to put a comparative across. If fosters is about 80p per can, and tastes like pish then maybe 1.80 to 2 pound is about right for some decent tasting beer when put into that perspective.
 
£1.80 for 500ml is about the average price down here in the supermarkets. However the punk range is £1.90 - £2.00 for 330ml
 
snip... but I find a lot of very bog standard and underwhelming 'stock ' ales are overpriced due to brewery name and fancy packaging. Yeastie boys are my prime example of this
I had a Yeastie boys stout the other week, it was a blueberry waffle stout and was kinda horrible, way too sweet to the point where it didn't really taste like beer anymore. My wife drank it (we originally split it) she liked it but agreed that it wasn't like drinking a beer.

More on topic, I don't buy much beer these days but most are on par with brewdog prices as it's the more unusual "craft" styles which carry a bit of a premium. It's all research for my own brewing. :-) Badger give me happy memories as Golden Glory and First Gold were too of my first favourite beers.
 
BrewDog slot machine...their 100hl batch has the following fv addition...
Mandarina Bavaria 25kg
Amarillo 50kg
Hallertauer blanc 25kg
I backworked the recipe to 23l
57.5g
115g
57.5g
 
Fosters is probably about 80p depending on the amount you buy.

By the way, the Aldi own brand Pilsner at £2.99 for 4 cans is pretty damn nice, much better than Fosters etc.

Lidl are selling an imported Greek lager at the moment for 95p a 330mls bottle, and it's absolutely delicious. Not Dos Equis by any means, but pretty darned nice for a lager, 95p or otherwise...
 
On economy of scale bottling and canning scale alot differently as it costs a microbrewery about 50p per filled can or bottle or a serious amount of labour +20p if doing it manually as its never going to be cost effective to have your own bottling or canning plant but once you have one and are producing enough to be sold in super markets those costs plummet. I also notice at Secret Cask noone ever comments on the cask beer prices (between £360-£4.50) but the current keg Brick Brewery Peckham IPA @ £5.50 loads of people say what its over £5 how can that be, despite it having nearly double the ingredients and alcohol duty of a £3.60 pint.
 
What is "craft" beer other than a marketing ploy? If another, similar, beer, is produced in (say) the same batch volume is it a "craft" beer or is it only a "craft" beer if it says so on the bottle or pump clip? We have the same nonsense over here with bières artisanales. Usually knocked out by some one or two-man band working out of a converted barn. Always overpriced, often poor to middling!
 
On economy of scale bottling and canning scale alot differently as it costs a microbrewery about 50p per filled can or bottle or a serious amount of labour +20p if doing it manually as its never going to be cost effective to have your own bottling or canning plant but once you have one and are producing enough to be sold in super markets those costs plummet. I also notice at Secret Cask noone ever comments on the cask beer prices (between £360-£4.50) but the current keg Brick Brewery Peckham IPA @ £5.50 loads of people say what its over £5 how can that be, despite it having nearly double the ingredients and alcohol duty of a £3.60 pint.
I was at Brick Brewery’s taproom last night. Unfortunately I didn’t notice how much the IPA was there, which would be an interesting comparison. Distribution costs money after all.
 
What is "craft" beer other than a marketing ploy? If another, similar, beer, is produced in (say) the same batch volume is it a "craft" beer or is it only a "craft" beer if it says so on the bottle or pump clip? We have the same nonsense over here with bières artisanales. Usually knocked out by some one or two-man band working out of a converted barn. Always overpriced, often poor to middling!

In the UK craft isn’t a legally defined term so yes it’s a marketing thing in effect. In the US craft is a protected term, albeit I don’t know exactly how it’s defined.

This whole discussion just grates on me. If people want to have a preconceived notion of how much is the most beer, any beer, should cost then that’s fine. But you have to accept that this will price you out of a lot of good beer. And frankly a home brewing forum, where one can reasonably assume that most readers care about good beer, is probably not the best place to air that view.
 
What is "craft" beer other than a marketing ploy? If another, similar, beer, is produced in (say) the same batch volume is it a "craft" beer or is it only a "craft" beer if it says so on the bottle or pump clip? We have the same nonsense over here with bières artisanales. Usually knocked out by some one or two-man band working out of a converted barn. Always overpriced, often poor to middling!

Funny story there....

You see, here in the UK we have quite a long home brewing history, and well this chappy sort of introduced this to the US (where there beer was pretty awful...). Only, when it got over there it REALLY took off (the commercial beer been so bad), and those home brewers were suddenly able to scale up to commercial (or "craft") brewers. The idea spread back over here, and home brewers here started scaling up and going into business too, and weee, we had craft brewers too... Thing is, like anything, when something becomes popular the big boys get hunger in their eyes, and came a-calling... They either started producing their own "craft" beer (which was just their own pish, with craft written on the label), or they bought up the smaller operations and took them into the big time (Campden and Meantime come to mind). Then you get the guys who just kept growing and growing (Brewdog), and as often happens, as the scale of their operations grew, the quality of the product well that didn't quite do so well...

We do actually still have plenty of good quality micro-breweries over here too, many who don't even use the label "craft" on their products, and yet produce fantastic beer, sometimes they don't even charge a fortune for their beer (incidentally Brewdog stuff isn't even all that expensive). One of the worst beers I've ever tasted was actually from one of the supposedly "genuine" craft beer producers and was a DIPA, it tasted like a Youngs kit beer.... :laugh8: So I guess when those particular "home brewers" scaled up, they just scaled up how many kits they were making at one time.....sick...
 
I have had a few customers ask do I do craft beer? and when I ask what they mean they mean with US hops. Has anyone else heard that definition or know where the idea came from?
 
In the US a craft brewery is one that produces less than 6million barrels a year and has less than 25% ownership from anyone who isn't also a craft brewery.
 

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