£80.15 pint.

The Homebrew Forum

Help Support The Homebrew Forum:

Chippy_Tea

Administrator.
Staff member
Administrator
Moderator
Joined
Mar 17, 2013
Messages
42,098
Reaction score
13,805
Location
Ulverston Cumbria.
The imported American craft ale is on sale for £105 for a 750ml bottle (1.3 pints) at The Craft Beer Co in Brixton. ashock1

1656241663808.png
.
1656241718168.png


A London boozer is selling what is believed to be Britain’s most expensive beer – priced at an unbelievable £80.15p a pint.

The imported American craft ale is on sale for £105 for a 750ml bottle (1.3 pints) at The Craft Beer Co in Brixton.

The Reforged 20th Anniversary Ale is made by the AleSmith Brewing Company, an ‘artisanal’ microbrewery in San Diego, California.

The 11% ABV beer, aged in a bourbon barrel for 18 months, is dark brown in colour and has a thick, syrupy consistency.

The dark sour ale contains roasted malts and hops together with coffee, chocolate, vanilla, caramel and barley wine.

However, it has failed to win over the pub’s clientele – with just a single bottle sold so far.

But beer fans could be swayed by a third off the price tag if they choose to buy a bottle to take home.

The single bottle was purchased by a group of six drinkers who said they enjoyed the taste but could not justify the price.

Pub manager and beer fan Ben O’Neill, 22, said the ale was a ‘bit on the thin side’ compared to most other Imperial stouts.

‘Without the price I would rate this as an 8.2 out of 10. With the price factored in, it is more like a four out of 10.

‘I would definitely expect more from something that is so expensive.’

Ben added the most he would consider paying is £45 for a pint.

His friend Chris Anagnostopoulos, 27, a software engineer from Bath, added: ‘It does grow on you, but I would not pay that much for it even to have it once.’

Meanwhile banker Elliot Clark, 26, from Brixton, offered a damning assessment of the beverage.

‘It is not what I want from a beer. It is very syrupy and the taste is quite overwhelming.

‘It is not something I would want to drink a pint of.

‘If it was a shot or a cocktail, yes. I like a taste of it.

He added: ‘I have spent a couple of hundred pounds on a bottle of wine before but I would not buy that.’

The Brixton pub’s second most expensive tipple is another American ale, named ‘Brewery Out of the Lunch Box’, priced at £45 for a 750ml bottle.

Pub general manager, Andrew Barton, said the venue likes to highlight different breweries and give punters the chance to try new drinks.

He conceded some prices will be out of reach for people struggling during the cost of living crisis in Britain.

But he added: ‘With the beers we have on tap, we try to make craft beer very accessible and we try to be cheaper than other pubs nearby – we sell one IPA for £6.50 when they sell it for more than £7.

‘It is not all about charging people these crazy prices.

‘We charge what we charge because the cost of a keg is very expensive.

‘We could raise our prices further, but we want to make this accessible for people.’

The Brixton bar’s most expensive beer on tap costs £11.

 

obscure

Perpetually Confused
Supporting Member
Joined
Oct 6, 2019
Messages
1,856
Reaction score
2,419
To be frank many restaurants will charge that amount (and far more as well) for wine, which let’s be frank is how you need to treat an 11% beer. This one does seem a bit much (and I suspect is partly a marketing gimmick I.e, get into the Metro as the pub selling Britain’s most expensive pint) but I can and will pay in the £6-£8 a pint range fairly regularly and for a good Barley Wine or Imperial Stout £10-£20 a pint isn’t out of the question.
 

Chippy_Tea

Administrator.
Staff member
Administrator
Moderator
Joined
Mar 17, 2013
Messages
42,098
Reaction score
13,805
Location
Ulverston Cumbria.
To be frank many restaurants will charge that amount (and far more as well) for wine, which let’s be frank is how you need to treat an 11% beer.

They were discussion this on 5 live earlier its not the sort of beer you would drink in one go its more like a wine to be sipped not downed.
 

jceg316

Landlord.
Joined
Sep 8, 2014
Messages
2,799
Reaction score
1,151
Craft Beer Co has always been a bit on the expensive side. It's a nice place but probably not my first choice of pubs to go to. I do like that one in Brixton as it's a good place to get a couple of beers before seeing a band at Brixton Academy.

I just realised the guy in the photo is wearing a Mastodon tshirt, a band I've seen multiple times at Brixton!
 

Agentgonzo

Landlord.
Joined
Aug 23, 2021
Messages
787
Reaction score
848
A of things like this are basically marketing ploys to go "hey, here is a different bar with lots of different craft beers", even if none buys the headline bottle.

Kind of like the Ryanair marketing of "hey, were going to introduce <insert ridiculous new policy here> on our new route". And then the press lap it up and Ryanair gets free advertising of their new route.
 

soupdragon

Senior Member
Joined
Feb 22, 2010
Messages
1,104
Reaction score
350
Location
Wallasey
I've an idea........

I'll start brewing beer using ground up cat treats instead of hops and call it "artisan".

Really?.....

Shakes head it bewilderment asad.

Cheers Tom
 

phildo79

Member
Joined
Feb 5, 2014
Messages
1,815
Reaction score
1,029
Location
N. Ireland
Anyone who buys this is getting all three of their eyes wiped. I'm not one to complain about the price of beer so long as it is good. But going by those reviews, this is most certainly not worth £80 a pint. But how could it be? Are we really to believe that it cost Alesmith Brewery £40 a pint to make! Or whatever the general rule of thumb is about brewery cost to customer cost is.
 

soupdragon

Senior Member
Joined
Feb 22, 2010
Messages
1,104
Reaction score
350
Location
Wallasey
When I go out with family/friends I don't mind spending £100 plus on wine.
I hope that's on multiple bottles, not just one?
I do like a nice glass of red but I'd find it very hard to justify paying (in a supermarket) over £10 for a bottle.
An old friend of mine who comes across as a wine snob when you first meet him, once told me that the majority of expensive wine sold in pubs/restaurants is so overpriced it's beyond a joke. He rubs noses with many people in the business community and attends many functions. He's had conversations with several wine merchants and the upshot is no wine (unless it's a special year or particularly rare bottle) is worth 1/3 of the asking price. It's all mark up to make people think they're getting something really special. Don't get me wrong, it'll be a very nice wine but it's rare that a bottle costing £100 is really worth much more than £40-50.
You like what you like though, so don't take any notice of me.

Cheers Tom
 
Joined
Aug 12, 2015
Messages
8,632
Reaction score
5,652
I hope that's on multiple bottles, not just one?
I do like a nice glass of red but I'd find it very hard to justify paying (in a supermarket) over £10 for a bottle.
An old friend of mine who comes across as a wine snob when you first meet him, once told me that the majority of expensive wine sold in pubs/restaurants is so overpriced it's beyond a joke. He rubs noses with many people in the business community and attends many functions. He's had conversations with several wine merchants and the upshot is no wine (unless it's a special year or particularly rare bottle) is worth 1/3 of the asking price. It's all mark up to make people think they're getting something really special. Don't get me wrong, it'll be a very nice wine but it's rare that a bottle costing £100 is really worth much more than £40-50.
You like what you like though, so don't take any notice of me.

Cheers Tom

Same with everything in life though. You expect a mark up, people need make money. Don't get me wrong I wouldn't pay £100 for a bottle of wine down the pub. When I do I usually would have done some research on the restaurant before hand, and then talk to the staff when I get there to know more about their wines etc. I am no expert and usually led by others in the group.
 

soupdragon

Senior Member
Joined
Feb 22, 2010
Messages
1,104
Reaction score
350
Location
Wallasey
Same with everything in life though. You expect a mark up, people need make money. Don't get me wrong I wouldn't pay £100 for a bottle of wine down the pub. When I do I usually would have done some research on the restaurant before hand, and then talk to the staff when I get there to know more about their wines etc. I am no expert and usually led by others in the group.
There's mark up, which generates an acceptable profit margin for the venue. Then there's the up-selling mark up that relies on the customer being unsure which is the better wine/beer. A venue can get a very good deal on a wine you may not have heard of and deliberately over price it for that very reason. Relying on the curiosity of the customer to ask about it. I don't know the actual figures but the % of people choosing a more expensive recommend bottle over something else is quite high.
Again don't get me wrong, these wines are mostly very nice but sadly not worth the mark up

Cheers Tom
 

Jim Brewster

Malt teaser
Joined
Jun 7, 2020
Messages
1,105
Reaction score
1,477
My instinct is that it's hugely overpriced

But on the other hand they stick some grape juice in a cellar for a decade and charge the same and nobody bats an eyelid
 
Joined
Aug 12, 2015
Messages
8,632
Reaction score
5,652
There's mark up, which generates an acceptable profit margin for the venue. Then there's the up-selling mark up that relies on the customer being unsure which is the better wine/beer. A venue can get a very good deal on a wine you may not have heard of and deliberately over price it for that very reason. Relying on the curiosity of the customer to ask about it. I don't know the actual figures but the % of people choosing a more expensive recommend bottle over something else is quite high.
Again don't get me wrong, these wines are mostly very nice but sadly not worth the mark up

Cheers Tom
Thats where google helps. I don't be afraid to complain if its not nice, or worth it.

Recenlty we went out with friends and the girls were on red wine with food. They sent back a £80 bottle of wine because they said it was musky. It was happily swapped for a different bottle.
 
Joined
Jan 13, 2016
Messages
8,428
Reaction score
5,332
Location
Sleaford - Lincolnshire
….. but I can and will pay in the £6-£8 a pint range fairly regularly and for a good Barley Wine or Imperial Stout £10-£20 a pint isn’t out of the question.
WOW! I’m thinking back to all the little old ladies that sat in The Lounge of my local (they wouldn’t be seen dead in a Bar!) sipping their Barley Wine and putting the world right!

I can hear them now! “Eight pounds for a pint? That would make it THIRTY TWO POUNDS for a Barley Wine!” they’d say; as they had a communal heart attack!

Any survivors would shake their heads and say “More money than sense them people from Lunnun!”
:D
 

Sadfield

Landlord.
Joined
Oct 8, 2016
Messages
3,525
Reaction score
2,453
Location
Macclesfield
Most of which will be styles from the US, Belgium and German where 'a Pint' isn't a thing. It'll be a measure appropriate to the drink, in the same way you get a shot of vodka, a glass of wine.
 

Latest posts

Top