Wrexham lager brewery opened in 1882. Carlsberg bought it in 2000,shut it in 2003.
Beavertown sells to Heineken
- Thread starter JonBrew
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It could go either way, at best you will get the same beers in more places at a better price but at worse the margins will be much lower for them and it would be tempting to use cheaper ingredients as a few pence a litre could double the profit which could be squeezed all along the chain. At the end of the day its 1 brewery and what ever happens to it theres a great range of beers out there with or without them.
My stepson owns Hoptimism an online bottle shop, he has also refused to stock their beers saying the same thing that they are no longer independent. It's all a bit disappointing.
Sadfield
Landlord.
They'll obviously have to stock something else, which could then introduce an independent brewery to their customers. Small retailers stay in business and customers get wider choice. Meanwhile, Beavertown, with the help of Heineken, will find other outlets for their beer. Everyone wins.My stepson owns Hoptimism an online bottle shop, he has also refused to stock their beers saying the same thing that they are no longer independent. It's all a bit disappointing.
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They only stock beer from independent breweries, they are quite niche and have a huge following. Yes it's a loss but hey ho! I do understand his stance on it despite a bit of a battering from some of his customers.
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I hope the anti-"Big Beer" sentiments don't grow so strong here as they do in the States. They're a bit overdoing it, imho.
Who gives a **** about either of them? Surely we can all make better ale than them? No? Ok carry on...
stz
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The really cool craft places haven't been buying beavertown for a while anyway. Finding it on tap in your local 2 for £10 family nosebag won't do it any favours with the rest. Businesses are entitled to do what they want, consumers are entitled to do what they want. Personally I support independent breweries because I'm passionate about the scene and prefer to support nice people. I don't have to buy beavertown beers and most likely won't anymore. I understand the cash injection which is a pay off to take a share in the company in return to access to wider distribution with increased profit share and so on, but the end result will be a bigger brewer, with larger and tighter margin supply chains controlling access to market. Which is fine, but not something I wish to support.
The tactics of large macro breweries to gain and maintain market share really are deplorable. I can't say the average brewery owner isn't above doing the same if they had the clout, but ... yeah business I guess. You kind of have to turn a blind eye to the fact that everything is sustained by the small brewery rate relief which in effect is a subsidy which allows the UK to have a beer culture akin to french/italian/spanish wine, cheese and meat. It is quite good for the consumer, but pretty brutal for the industry, which without the relief is set up to be a massive industrial process.
The tactics of large macro breweries to gain and maintain market share really are deplorable. I can't say the average brewery owner isn't above doing the same if they had the clout, but ... yeah business I guess. You kind of have to turn a blind eye to the fact that everything is sustained by the small brewery rate relief which in effect is a subsidy which allows the UK to have a beer culture akin to french/italian/spanish wine, cheese and meat. It is quite good for the consumer, but pretty brutal for the industry, which without the relief is set up to be a massive industrial process.
MyQul
Chairman of the Bored
My stepson owns Hoptimism an online bottle shop, he has also refused to stock their beers saying the same thing that they are no longer independent. It's all a bit disappointing.
Thats odd because I just went to their site and the splash banner is a load of Gamma Ray cans
Yes; his web designer hasn't changed it yet and up until yesterday he still had some stock left. All gone now though and Beavertown has been removed from the brand section.
MyQul
Chairman of the Bored
Ah, I see. Being a Technonumpty I didnt realize you needed to get a web site designer to change your website. I just thought you just just do it yourself easy peasy like
He can but I think he's afraid in case he screws it up :nod:
What will your stepson say!?
Well he doesn't sell it anymore and I love it..... Until Heineken change it that is.
......... Until Heineken change it that is.
Don't worry! It will be a "new and improved" version at only 50% more expensive!
Well he doesn't sell it anymore and I love it..... Until Heineken change it that is.
It did intrigue me that, as a business owner, he put his own scruples before his customers' demands. Admirable!!
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