For lowering the pH, I add acidulated malt (sometimes called acid malt).
Add 1% of the total grain weight, as acid malt, and your pH will drop by 0.1. 2% would be 0.2 of a pH reduction, and so on.
My general rule of thumb is 1% for stouts, 2% for amber or ruby coloured brews, and 3% for pale ales. This is down to darker grains being more acidic and requiring less of an adjustment.