NEIPA isn't my thing at all and I'm tending towards cleaner tasting and looking beers. I'm more and more reluctant to try to produce bottled versions of traditional bitters.
Cold IPA, on the other hand, caught my fancy and I was very pleased with my first attempt. I'll continue in that direction at least until I've used up my stock of suitable hops.
That said, I recall having a go at CML's Tropical England, which, I suppose is in the same field, at least. I've already scheduled a Cold IPA version so I'd better get on with it. (Cold, Wet and Miserable IPA).
As for BRY-97, Lallemand claim it produces beta-glucosamine so there would be some bio transformation of the hops going on: terpene production at least, but no thiols.