Beer firm BrewDog moves into whisky and rum

[Chippy_Tea]

BrewDog, the Aberdeenshire breaker of brewing conventions, is moving into the whisky business with plans to make it more "playful".

It has recruited a distilling boss who previously ran Diageo Futures, the product innovation arm of the world's biggest spirits distiller.

David Gates will take charge of BrewDog Distilling.

Using the LoneWolf brand, it already produces gin and vodka, and is now to move into whisky and rum.

Mr Gates, who was also brand director for Johnnie Walker, commented that he plans to "kick this mission up a gear", claiming the industry "still lacks real innovation".

"We're here to change that, and inject more excitement, playfulness and creativity into spirits," he said.

Full article - https://www.bbc.co.uk/news/uk-scotland-north-east-orkney-shetland-46121937

 

[Clint]

Tactical nuclear 25 year old malt made in three weeks in an ice cream factory...£200 a bottle.
Brand director for Johnny Walker saying the industry lacks innovation...bet they’re happy. Jumping on the gin bandwagon...
Playfulness with booze...they won’t get that on any advertising features.

 

[MmmBeer]

Grapefruit infused single malt anyone?

 

[Pavros]

Grapefruit infused single malt anyone?

It's funny you say that but Northern Monk sell 2 hop infused gins - one with Simcoe, Citra and Mosaic with grapefruit... aunsure....

 

[DavidHatton]

Bowel aged whiskey, just need a couple of corks/bungs and some tesco blank label booze, age for as long as the liquid can be held in, bottle and label, jobs a good un.

 

[Clint]

..after ye go!