Bounty bars removed from Celebrations tubs in trial

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Chippy_Tea

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Nooooo - I like bounty bars, get rid of snickers too many small pieces of nut that always get stuck in your teeth :laugh8:




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Bounty hunters may have their work cut out this Christmas, after chocolate manufacturer Mars Wrigley said it would be eliminating the sweet from some of its tubs.

The coconut-flavoured treat may be marketed as a slice of paradise, but nearly 40% of us hate them, Mars says.

So a limited run of "No Bounty" tubs will go on sale at 40 Tesco stores in the run-up to Christmas.

It comes after the brand let shoppers return unwanted Bounties last year.

However, the food maker said it was yet to decide whether the treats would be banished for good. Because while a survey for the firm found many people leave the coconut creation languishing at the bottom of the tub, for 18% it is still their choc of choice.

Big tubs of Quality Street, Roses, Celebrations and Heroes start appearing on supermarket shelves in the run-up to Christmas, with sales usually soaring during the festive season.

But cost-of-living concerns could see customers striking some treats off their shopping lists. Stirring the debate around customers' preferences is one way to promote the brand, with one communications company describing lively discussion about the move on social media as a "great PR coup for the Mars team".

People aged between 18 and 65, suggested that 18% would feel irritated to find only Bounty bars were left in a tub, while 58% believed it would lead to a family argument.

Its polling also suggests the sweet is popular with older consumers, with 38% of over-55s choosing it as their preferred bar.

Mars Wrigley said the limited edition tubs would include additional Mars, Snickers, Milky Way, Galaxy and Maltesers sweets in place of the missing Bounty. They will be available at "pop ups" within 40 different Tesco stores for six weeks in the run-up to Christmas.

It follows a "Bounty Return Scheme" last year, in which Bounty haters were able to return their unwanted chocolates and swap them for Maltesers after the festive period.

"Last year, we gave customers the opportunity to return their unwanted Bounty chocolates. Now, off the back of public demand, we're trialling taking them out of the tub altogether," said Celebrations senior brand manager Emily Owen.

bbc.co.uk
 
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Diversion tactics...country's in a right mess but the impending turkey shortage and messing with the Christmas sweets will stop any fist waving and strongly worded letters.
 
Diversion tactics...country's in a right mess but the impending turkey shortage and messing with the Christmas sweets will stop any fist waving and strongly worded letters.
Every year there is a so called turkey shortage. Never a shortage on the farm up the road from me.
 
I'll eat the Bounty Bars but they do always seem to be the last thing to go when we have a tub of celebrations at home.

Probably because I rather have a bag of crisps or some peanuts over chocolate though.
 
Ok, so where is my tub of snickers free celebrations?

I think they manipulate the contents anyway. No way is the distribution random when each year there are twice as many milky ways & mars as there are twix
 
I'll eat the Bounty Bars but they do always seem to be the last thing to go when we have a tub of celebrations at home.

Probably because I rather have a bag of crisps or some peanuts over chocolate though.
Oh I hear you. Dry roasted or nobbys chilli nuts any day of the week.
 
Nooooo - I like bounty bars, get rid of snickers too many small pieces of nut that always get stuck in your teeth :laugh8:




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People aged between 18 and 65, suggested that 18% would feel irritated to find only Bounty bars were left in a tub, while 58% believed it would lead to a family argument.


bbc.co.uk
Obviously, these people don't have enough real problems to worry about.

Why don't they take out the ones they don't like and give them to their nearest homeless soup kitchen? Or buy them a few packets?

In any variety package, there's going to be something less popular then others. Take bountys out, next year something else will be least popular, take that out and something else is less popular. And so on till there's just one thing on the box. Then none will buy it because its boring.

Good marketing. Totally dishonest.
 

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