I've used proper cider yeast and beer yeast. Can't say there's much to chose between them. Wine yeast might end up with a very very dry cider.
But proper cider doesn't taste anything like you'd buy from a shop in any case.
Perhaps the definitive thread on what yeasts to use for cider is over on HBT which includes recommendations for different styles - in general avoid wine yeasts, beer yeasts generally work much better, particularly the lower-attenuation ones. The Brupaks one that is his favourite is probably just rebadged Muntons ordinary (as opposed to Munton Gold), which is about the cheapest yeast you'll get!
People seem to like the Mangrove Jack cider yeast at lot.