I think that can be summarized as:
"We've found a previously untapped source of cheap hops and have determined that when it comes to beer people will pay more for any old **** with a USP and the word 'craft' on the label".
I've had quite a few beers recently from breweries that I used to like that were just rubbish, and often had some previously unheard of hops in them. I can only conclude that they're adopting a "throw everything at it and see what sticks" approach, and buying cheap hops. Knowing that pretty much anyone browsing the beer isle at the supermarket will buy it at least once to try a new beer, then they can quietly drop it and repeat it with something else.
Badger - Daring Diver, I'm looking at you, best way to decribe it, is a very lightly hopped, non alcoholic beer, with an abv of 4% and no bitterness.