So I'm back. Still young at 2 weeks in the keg but possible to comment. Lovely dark ruby red colour, very clear, but not to my taste. I was expecting what I got, so no surprise. There is heavier use of roasted malts and bittering hops than other kits I've tried. It's a heavy ale edging towards stout flavour. Don't get me wrong, I like Guinness, but Guinness leaves a cleaner aftertaste than this. While drawing the drink it's OK (if a little salty), but then within a second of swallowing, this overwhelming raw bitteress starts to grow, like you've just shoved 50 one pence pieces in your mouth.
It offers what it says on the tin, so it's not a bad kit per-se, but I guess such a flavour would have limited interest from most. There will be some out there who love it of course. It won't be on my shortlist.
I'm not a fussy person and I'm happy to eat and drink pretty much anything, so in some respect I'm still trying to identify where my preferences do lie it terms of beer style. I have a feeling it might be more the IPA and golden ale area, and my first IPA brew is now clearing :).