your reading of 1030 is low but as its from the kit I would suggest that you didn't mix it well enough or read the reading wrong. It WILL be up around 1040 have no fear.
I found this beer to be a dirty beer and took some while to clear in the bottle, there was quite a bit of sediment on the bottle bottoms but the good news is it was almost solid and didn't get disturbed with pouring.
And better news is I found it to be the best tasting beer of any kit I made. Luvely jubbly.
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whether its your first brew day or 100th, kit or biab or all grain, its something to get excited over. If you don't, stop brewing and go sit in a pub.