MyQul
Chairman of the Bored
We all love Brewdog shenanigans on the forum:
A man in Cardiff took Brewdog to court, and won, after he was denied a discount on a pint of beer because of his gender.
Dr Thomas Bower went to Brewdog Cardiff in March 2018 and tried to order a pint of “Pink IPA”, advertised at the cut price of £4 as part of a national campaign to highlight the gender pay gap.
The “Pink IPA” was a re-branded version of the brewer’s flagship ale Punk IPA launched on International Women’s Day. With a tongue-in-cheek strapline calling it “beer for girls”, the drink was intended to serve as a “clarion call to close the gender pay gap in the UK and around the world and to expose sexist marketing to women, particularly within the beer industry.”
Alongside the launch, Brewdog also offered Punk IPA with a 20% discount for women at its UK bars on 8 March.
Bower said that he was refused the discount by the Cardiff branch’s staff due to the fact that he is male, and was initially charged £5 for a pint of Punk IPA, reports WalesOnline
https://www.thedrinksbusiness.com/2...over-sex-discrimination-on-punk-ipa-discount/
A man in Cardiff took Brewdog to court, and won, after he was denied a discount on a pint of beer because of his gender.
Dr Thomas Bower went to Brewdog Cardiff in March 2018 and tried to order a pint of “Pink IPA”, advertised at the cut price of £4 as part of a national campaign to highlight the gender pay gap.
The “Pink IPA” was a re-branded version of the brewer’s flagship ale Punk IPA launched on International Women’s Day. With a tongue-in-cheek strapline calling it “beer for girls”, the drink was intended to serve as a “clarion call to close the gender pay gap in the UK and around the world and to expose sexist marketing to women, particularly within the beer industry.”
Alongside the launch, Brewdog also offered Punk IPA with a 20% discount for women at its UK bars on 8 March.
Bower said that he was refused the discount by the Cardiff branch’s staff due to the fact that he is male, and was initially charged £5 for a pint of Punk IPA, reports WalesOnline
https://www.thedrinksbusiness.com/2...over-sex-discrimination-on-punk-ipa-discount/